One of the best ways to connect to your potential customers is to get involved in their lives. By involved, I mean participate in the things that affect them on a daily basis. Service based organizations often spend many $$ on research when all they need to do is spend time with their customers every now and then. For example, if you want to advertise a product to children, the way to go is to spend time with them! Hey and while you are there provide them with some great resources for their future. This can increase social capital in both directions and even become a way to get involved in your community!
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